Our dear friends at Cherrichella were kind enough to interview us for a feature about female entrepreneurs & the shoes the walk in

(flattered is an understatement)

We sat down to discuss all things shoes, stereotypes and what it means to be a girl boss in the ever changing world of business.



Words by the fab team at Cherrichella:

We’ve seen a lot of major events happen in this world over the past few years - positive, negative, crazy and downright unprecedented (you know what we’re talking about here). Of all these things, the rise of power women in the workplace is one of the most meaningful and exciting movements of all time that benefits EVERYONE. FYI: We’re calling this a movement, because as much as we want it to be considered a norm, we’ve still got a long, long way to go.

Who runs the world?
A power woman is someone who is, simply put, absolutely killing it in whatever they’re doing. They just so happen to also be doing it while looking uh-mazing and with shoes that are always on point - that’s an entire mood on its own. From running a thriving business that they started from scratch, to leading strong teams in a senior position, to growing a side hustle that was once just a dream - each and every one of these women have taken those momentous steps to smash the glass ceiling. Their hard work, sweat, sacrifices and belief in themselves have motivated more women to do the same. You know what they say, “behind every successful woman is a tribe of other successful women who have her back.”

Power Woman, Female Entrepreneur, Girlboss – there are tons of terms out there describing them. But let’s focus more on the actual women, who are making their marks across various workplaces and industries in Australia. Remember these names:

Carla and Elissa Noto | Phurgus

Melbourne-based sisters Carla and Elissa Noto are the founders of Phurgus, a label specialising in faux fur outerwear with a strong focus on minimising product and fabric waste. They’re the bold girlboss besties that we would trust our life with in every situation - from advice on how to set up our next business to the outfit we should wear for our next date.

What are your top 3 requirements when it comes to the perfect pair of shoes for work?

Carla & Elissa: First and foremost, they need to be comfy. We are always running around, whether it's around the studio or dropping samples to suppliers - so comfort is paramount. Secondly, they need to be black because we are true Melbourne girls through and through. Thirdly, did we mention comfy!?

What shoes do you love wearing during winter?

Carla & Elissa: It's a no brainer for us, we love a combat chunky boot or a heeled cowboy ankle boot.

What’s one stereotype that you stomped on in the workspace?

Carla & Elissa: That women can't be their own boss!!



Click through here to read the full write up

(and do a cheeky shop while you're at it too)